What Does Solitary Confinement Do The Human Brain

1 What does solitary confinement do the human brain? By Ronaldo Clerveaux English 4 Mr. Wilson Period 4 03/14/16 Solitary confinement is basically when someone is isolated from others and is usually contained in a cell for hours, days, months, and even years. They call the solitary confinement a â€Å"shoe† because it stands for Special Housing Unit (SHU), but it is pronounced like â€Å"shoe†. Its main focus is to keep people detained if they were to get in a fight, talking back towards a guard and even carrying around a pack of cigarettes. This would be similar to a â€Å"time out†. Which leads to a somewhat huge controversial debate of whether or not prisoners should be sent into solitary confinement. There are some effects†¦show more content†¦The feeling of loneliness has drastic effects, which can cause people to lose track of time and hunger gauges will actually rapidly increase. Which causes people to completely lose that sense of time since they are relying on their hunger and sleep gauge to find out time it is. So just being in a cell without an actual t ime gives people misery, disgust, anger, and boredom. Once the person who has been solitary confinement has left that room. They will be more inclined to become violent and possibly suicidal thoughts due to the low self-esteem. According to the statistics, â€Å"In Florida, inmates who spent time in solitary confinement were 18 percent more likely to commit a subsequent violent crime. In Texas, recidivism rates went up by over 12 percent for offenders directly released from solitary.† (Glod 6-7). Which means that tax payers are basically influencing a change in that person’s mind and would most likely take it out onto the public because his or hers mind has been corrupted due to solitary confinement. â€Å"The effects that solitary confinement could do is similar to isolation. Isolation could lead to nervousness, anxiety, nightmares, dizziness, obsessive introspection, sweaty hands, heightened anger, violent thoughts, heart palpitations, and insomnia. Solitary confident costs about $70,641 dollars. For general population of a prison is $58,324.† (Ritu 1). The only ‘’human contact’’ that theShow MoreRelatedThe Detention Of Prison Inmates938 Words   |  4 Pagesthe time, prison guards totally fail to recall about the inmate or tend to have a neglecting state of mind when monitoring confinement inmates. Several of the prisoners who end up in isolated confinement are diagnosed with physical and emotional complications such as depression and anxiety. Prisoners over the time have trouble with socializing and interacting with other human beings. Furthermore, some officials often report some cases in which inmates held in these segregated facilities severely harmRead MoreSolitary Confinement : A New Idea Of Punishment And Maintaining Order1708 Words   |  7 PagesSolitary confinement commits an individual to small room closed off from the world; a room devoid of light and human interaction for nearly twenty three hours a day. Not only is the morose environment and isola tion unhealthy, but it contributes to increased recidivism rates, sometimes referred to as the revolving door phenomenon. Although solitary confinement provides the staff and general prison population with safety, there are alternatives that can be used rather than continuing the revolvingRead MoreJuvenile in the Adult Prison1351 Words   |  6 Pagesit will help them understand the consequences of their actions, however, children and teenagers that commit crimes are too young and they don’t have the mental ability to understand the consequences of their actions. These juveniles are not aware of what they are going to face behind the adult’s prison bars. According to the National Juvenile Justice Network, it states, â€Å" 200,000 youths are tried, sentenced, or incarcerated as adults every year across the United States.† Studies have shown that juvenilesRead MoreCharles Dickens The Prison System1131 Words   |  5 PagesCharles Dickens visited the United Sta tes in 1842, were he witnessed solitary confinement in Eastern State Penitentiary just outside Philadelphia. Dickens viewpoints on the prison system in America is that he â€Å"persuaded that those who devised this system of Prison Discipline, and those who benevolent gentlemen who carry execution, do no know what it is that they are doing†. The lets the audience know what Dickens believes to be the negative part of the Prison Discipline. Dickens states that not manyRead MoreAn Article On The Criminal Justice System Essay2098 Words   |  9 Pagesarrested a day before his 17th birthday. He missed both his 17th birthday and his senior year of high school. For the next three years of his life, he spent his time in the New York City jail complex. He spent at least two of those years in solitary confinement. He was never found guilty or even put on trial, and all charges against him were eventually dismissed. On October 6th, 2014 Jennifer Gonnerman wrote an article about him in The New Yorker. This article helped bring attention to the fact thatRead MorePreventing The Worst By Mary Allison Mitchell1403 Words   |  6 Pagessentence at an unstable mental state. Because prisoners do not receive adequate attention for the severe mental anguish they face, many of them turn to the most permanent solution before they are given any help (Hayes 2). Prisons should become more proactive in prevention for three monumental reasons: to give prisoners a chance for future opportunities, to minimalize family grievances, and possibly eliminate the costs of solitary confinement. Most prisoners end their own lives before given the opportunityRead MoreSolitary Confinement Or Ad Seg1689 Words   |  7 PagesSolitary confinement in America is becoming a big issue with the way humans are treated such as higher rates of insanity, higher risk for self-harm, inhumane treatment, no outside contact or contact with other beings and also this special unit is becoming over used across America. Solitary confinement or ad seg is the disciplinary unit in most prisons where the inmates are housed when those inmates get in serious trouble or those individuals are being protected from other inmates in the jail. ThisRead MoreTranscendentalism, By John Waldo Emerson And Henry David Thoreau1594 Words   |  7 Pagesworld outweigh logic and intellect. However, that is all transcendentalism is: childlike. Transcendentals think that reactions should be spontaneous, not well thought out through reason and logic. However, this spontaneity can be harnessed by others to do the unspea kable. For an example, consider Operation Northwoods during the Kennedy administration. The U.S. government planned to commit numerous atrocities and blame them on the Cuban government. The Kennedy administration would then use public outrageRead MoreI Felt a Funeral, in My Brain Analysis3066 Words   |  13 PagesTwo – I felt a Funeral, in my Brain 1. Part One Solitary: Deprived of the company of others; the state of being alone; a reference to solitary confinement (solitary). The use of the word solitary in line 16 illustrates how although people have been described as taking part in the funeral, they do not relate or understand her. Although there are others around her, there is no communication between them. She is described as wrecked in the same line that â€Å"solitary† is used, showing the reader thatRead MoreDeath to the Death Penalty1025 Words   |  5 PagesLife is the most precious good that a human being possesses. Therefore, it is not a coincidence that one of the first human rights listed in the Universal Declaration of Human Rights is the right to life. The third article states that a person has the right not to be killed by any other human being, and this is where the nations that apply the death penalty are failing (Source 1). The death penalty or capital punishment is a legal process in which a person is executed as a punishment for committing

Tb Prevention For People Health And Social Care Essay Free Essays

Children and grownups populating with HIV can be protected from one of their deadliest menaces – TB – with a regular, low-priced preventative medicine harmonizing to new guidelines launched today by the WHO. Of the about two million AIDS-related deceases each twelvemonth, a one-fourth of them are associated with TB. Because of their weakened immune system, people populating with HIV are less able to contend TB infection and are more likely to develop active TB which can be lifelessly and can distribute to others. We will write a custom essay sample on Tb Prevention For People Health And Social Care Essay or any similar topic only for you Order Now In some communities, up to 80 % of people with TB trial positive for HIV. Taking medical specialty incorporating the anti-TB drug INH is a simple and cost-efficient step that prevents the TB bacterium from going active if it is present. Known as Isoniazid Preventive Therapy ( IPT ) , the intervention attack is non new, but for a assortment of grounds it is underused. Merely 85 000 ( or 0.2 % ) of all people populating with HIV received INH for TB bar in 2009. â€Å" As we commemorate Global AIDS Day, it is clear that pull offing HIV must include turn toing TB, † said Dr Gottfried Hirnschall, Director of WHO ‘s HIV/AIDS Department. â€Å" We need to to the full implement the WHOA Three I ‘s for HIV/TBA scheme in coaction with all spouses. TheA Three I’sA are Isoniazid Preventive Therapy, Intensified TB showing and Infection control for TB. These steps should be delivered as portion of comprehensive HIV services. † Key recommendations The guidelines are based on new scientific grounds that updates the old 1998 policy. The cardinal recommendations are: All kids and grownups populating with HIV, including pregnant adult females and those having antiretroviral intervention, should have INH bar therapy. Isoniazid should be provided for six to 36 months, or as a life-long intervention in scenes with high HIV and TB prevalence. Peoples populating with HIV who may hold TB symptoms should be further screened for active TB or other conditions so that they are able to entree the appropriate interventions. â€Å" In many states HIV is a major driver of the TB epidemic. Terbium is preventable and curable and the new guidelines show how to interrupt the concatenation that links TB and HIV taking to decease, † said Dr Mario Raviglione, Director of WHO ‘s Stop TB Department. â€Å" All states and communities need to implement the new guidelines and WHO can supply the necessary support to guarantee that this can go on. † Misconceptions that may lend to the low consumption of isoniazid therapy are besides addressed in the new guidelines. For illustration, concern that utilizing INH without other TB medicines causes opposition to the medical specialty was non found to be supported by any scientific grounds. These and other elucidations featured in the guidelines should unclutter the manner for greater entree to the preventative therapy for 1000000s of people populating with HIV. hypertext transfer protocol: //www.uptodate.com/contents/treatment-of-latent-tuberculosis-infection-in-hiv-infected-patients Persons with latent TB ( LTBI ) are symptomless and non infective. However, these LTBI B remain feasible and may reactivate old ages subsequently and do active diagnostic, and frequently catching, TB ( TB ) disease. ( SeeA ‘General concepts’A above. ) Compared with HIV-uninfected persons, HIV-infected patients with LTBI are significantly more likely to reactivate with TB disease, peculiarly those with advanced immunosuppression. ( SeeA ‘Interactions between HIV and tuberculosis’A above. ) In both HIV-infected and clean persons, the chief agents that have studied for LTBI includeisoniazid, the rifamycins ( bothA rifampinA andA rifapentine ) andA pyrazinamide. ( SeeA ‘Drug Toxicity’A above. ) Treatment of LTBI is effectual in forestalling active TB disease among HIV-infected patients. Adverse events and drug discontinuance rates are by and large lower among patients taking monotherapy compared with combination therapy and among those takingA isoniazidA for six to nine months compared with INH for 36 months or longer. ( SeeA ‘Clinical tests of latent TB intervention in HIV-infected patients’A above. ) All HIV-infected patients with grounds of LTBI should have therapy for the bar of active TB disease ( Grade 1A ) . There is no incontrovertible benefit of administrating intervention among patients who have negative trials for LTBI or who are anergic. Treatment is besides recommended for HIV-infected patients with recent contact with a individual with active TB disease or in those with a history of untreated or inadequately treated healed TB ( eg, fibrotic disease on chest X ray ) , irrespective of trial consequences for LTBI. ( SeeA ‘Indications for TB preventative therapy’A above. ) IsoniazidA is preferred for the intervention of LTBI in the HIV-infected patient because of its overall efficaciousness, safety, and cost. ( SeeA ‘Treatment regimens and duration’A above. ) The optimum continuance of therapy for LTBI is unknown. In resource-rich scenes, most patients are treated with nine months of dailyA isoniazidA ( 300 milligrams daily ) . In resource-limited scenes, clinical tests have evaluated six months of INH to womb-to-tomb therapy. The possible benefits of long-run INH are likely to be seen merely in high transmittal scenes and must be weighed against the greater toxicity, cost, and load on patients compared to shorter regimens. ( SeeA ‘Duration of therapy’A above. ) Surveies suggest a benefit for earlier induction of antiretroviral therapy on the incidence of TB among patients populating in endemic countries. Eligibility standards for induction of antiretroviral medicines for HIV disease vary by geographic location. ( SeeA ‘Initiation of antiretroviral therapy’A above andA † The impact of antiretroviral therapy on morbidity and mortality of HIV infection in resource-limited scenes † , subdivision on ‘Effect of antiretroviral therapy on other comorbidities ‘ . ) Prior to induction of intervention for LTBI, all patients must be scrutinized for active TB infection to avoid monotherapy and the hazard of TB drug opposition. ( SeeA ‘Assessment for TB disease’A above andA † Diagnosis, intervention, and bar of drug-resistant TB † . ) Everyday baseline research lab testing is non required prior to the induction of intervention of LTBI. However, individuals with a history of liver disease ( eg, alcoholic, viral hepatitis ) should hold baseline testing of transaminases. ( SeeA ‘Baseline research lab testing’A above. ) There is no consensus on the demand for everyday monitoring of transaminases in patients taking intervention for LTBI. However, all patients should be counseled on the symptoms and marks of drug-induced hepatitis ( eg, right upper quarter-circle hurting, icterus, sickness, purging, loss of appetency, dark piss ) . ( See’Patient monitoring’A above. ) How to cite Tb Prevention For People Health And Social Care Essay, Essay examples

Cadbury free essay sample

We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own. The term paper is truly based or intended to bring forth the necessary aspects regarding the different areas of the product. The thorough study of the different aspects of the product is done here. Information from books and internet sources have been chosen so as to make on the term paper . Through market research, a company can examine what the market wants, and look at their current products and services to s e if they are satisfying the customers needs. By analysing the market and its requirements, companies can change a product or develop a new product in order to match the requirements of the people they are targeting. In order to sell their product or service, companies need to persuade customers and consumers that their product is different to or better than other similar products and services – that it has a unique selling point (US P). We will write a custom essay sample on Cadbury or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The book of Philip kotler has been the basis of the term paper and proper design criteria has been met. The internet sources have been properly used throughout the paper. Marketing mix strategies and product life cycle has been properly discussed along with the graph. INDEX 1. INTRODUCTION 4 2. CADBURY 5 3. CADBURY IN INDIA 6 4. 4 P’S OF PRODUCTS 7 5. PRODUCT LIFE CYCLE 14 6. PACKAGING 16 7. LABELLING 18 8. SELLING 19 9. DISTRIBUTION STRATEGY 21 10. CONCLUSION 23 INTRODUCTION THE CADBURY name has been in existence since 1824 when john Cadbury opened his first shop in Birmingham England (Cadbury Ireland as a subsidiary of) Cadbury Schweppes in the fourth largest confectionary business in the world selling chocolates sugar and gum based products. Cadbury Ireland is the number one confectionery in Ireland. today Cadbury’s best tasting chocolates constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filed bars and novelties, the Cadbury brand is associated with best tastingchocolates. Cadbury India Ltd. is now a part of Kraft Foods. Chicago-headquartered Kraft Foods acquired Cadbury last January for $18. 9 billion. Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Eclairs, Bubbaloo, Tang and Oreo. Their core purpose make today delicious captures the spirit of what they are trying to achieve as a business. This research shows how marketing managers at Cadbury are working to ensure this association is continually developed through their new ‘Choose Cadbury’ marketing strategy. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage. â€Å"In the chocolate market the Cadbury brand has in excess of 50% of market share, selling 10 of the top 20 selling chocolate singles. The entire term paper is to provide some of the key points regarding the the product mix strategy ,product life cycle, promotion strategies and the distribution strategy of the cadbury CADBURY Cadbury is a British confectionery company owned by Mondelez International and is the industrys second-largest globally after Mars, Incorporated. ] Cadbury was established in Birmingham by John C adbury in 1824, who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bourneville estate, a model village designed to give the companys workers good living conditions. The company is best known for its confectionery products including the Dairy Milk chocolate, the creme egg, and the Roses selection box. Dairy Milk chocolate in particular, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the companys bestselling product. Creme Eggs are made available for sale in the United Kingdom from January of each year until Easter, and are the bestselling confectionary product in the country during the period. The company was known as Cadbury Schweppes plc from 1969 until its demerger in 2008, when its global confectionery business was separated from its US beverage unit (now called Dr Pepper Snapple Group). [3] It was also a constant constituent of the FTSE 100 from the indexs 1984 inception until the company was bought by Kraft Foods in 2010. Cadbury is headquartered in Uxbridge, London, and perates in more than 50 countries worldwide. CADBURY IN INDIA Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. [53][54] Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in four categories: chocolate confectionery, milk food drinks, beverage and candy amp; gum category. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Perk, Gems (a version of Mamp;Ms), Eclairs, Bourn vita,[55] Celebrations, Bilkul [56] Cadbury Dairy Milk Shots, Toblerone, Halls, Tang and Oreo. It is the market leader in the chocolate confectionery business with a market share of over 70%. [57] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list. CADBURY Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic! Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for consumers across India, the word Cadbury has become synonymous with chocolate. CDM remains at the top of the Indian chocolate market not only because of its most delicious, best tasting chocolate but also because of its memorable communication. 4 P’S OF PRODUCT PRODUCT My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Cars, chocolate bars, insurance, flights, trainers – they are all products. The customer is the individual or group that buys a product and a consumer is the one who uses it. Through market research, a company can examine what the market wants, and look at their current products and services to see if they are satisfying the customers needs. By analysing the market and its requirements, companies can change a product or develop a new product in order to match the requirements of the people they are targeting. In order to sell their product or service, companies need to persuade customers and consumers that their product is different to or better than other similar products and services – that it has a unique selling point (USP). They might give it a special feature that no similar products have. Alternatively, they might use advertising or eye-catching packaging to make their product stand out from the competition. A selection of Cadburys products PRICE Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit. Price is also affected by factors such as the state of the economy, what competitors are charging, the stage reached in the products life cycle and above all what price the market will bear. From the marketing point of view this is what matters. If a company is to sell a new product it has developed, choosing the correct price is vital. If the price is set too high it may be more than the product’s target customer can afford, more expensive than similar products sold by other companies, meaning that few will be sold. However, if it is set too low, the company will make less profit and customers may think that the product is inferior to similar products at a higher price. There are many different pricing strategies, and some companies use mark-up pricing to decide the price of their product. This means they take the average cost of making each product and add on a percentage of the price as profit. The percentage added will depend on several factors, for example how much other companies charge for similar products and the image of the product. If a business has developed a product that they want to have a luxurious feel, seem exclusive and special, it is likely to have a higher price. PLACE There is no point having a great product or service if the customer cannot easily get access to it. This is where the PLACE part of the marketing mix is important. Companies need to find the most cost-effective channels of distribution to get their products to their target customers. The nature of the product and its target audience will influence the places at which a company wishes to sell its products. If their product is low-priced, like a chocolate bar, companies may use intensive distribution by getting their product into as many shops and outlets as possible. There are two types of distribution channel; direct and indirect. Direct channels of distribution Business gt; customer (i. e. TV shopping channels, mail order catalogues, internet sites, telesales, factory shops etc. ) Using direct channels of distribution cuts out the middleman and therefore increases profit for the company. Indirect channels of distribution Business gt; Wholesalers gt; High-street retailers gt; customers Organisations in the distribution channel provide different benefits and value to the product. Places where Cadbury products are sold Retail outlets – shops, supermarkets, garages Vending machines –train stations Restaurants and cafes Cinemas, theatres, theme parks Travel – buffet cars, on board airlines, motorway service stations PROMOTION There are many different types of promotion, and these are sometimes referred to as the Marketing Toolkit. These include: Advertising Sales Promotions Direct Mail Public Relations 1. ADVERTISING Advertising is an industry that involves using different media to inform consumers about products and persuade them to buy. These can include: Television and radio ,Newspapers and magazines,Billboards , Internet. Split Screen – advertising on screen at the same time as broadcasts such as F1 Internet Advertising – information windows and ‘pop ups’ In the early days, the brand had a huge fan following among kids. In order to build stronger appeal among older age groups, the brand re-positioned itself through the classic ‘Real Taste of Life’ campaign in 1994. The campaign positioned Cadbury Dairy Milk as the chocolate that awakened the little child in every grown up and very soon, both teenagers and adults, were hooked on to this bar of pure magic. With the launch of the Rs. pack in 1998, CDM became more affordable and hence more accessible for the masses. The ensuing positioning of ‘Khaane Waalon ko khaane ka Bahana Chhayie’ made consumption into a joyful, social occasion. In 2004, the `Kuch Meetha Ho Jaaye’ campaign was launched, seeking to increase CDM consumption by making it synonymous with traditional sweets (Mithai). With Amitabh Bachchan as the face and voice of the brand, the campaign went on to become a huge success. People could relate to the commercials that were aired to promote Cadbury Dairy Milk. How many can forget the `Pappu Pass Ho Gaya’ commercial? The country cheered on as Pappu fell in love in the Pappu Love Test commercial. Then came`Miss Palampur’ and the country celebrated the beauty pageant with a difference. The`Kenya’ commercial that was aired in 2008 celebrated the spirit of cricket and that of true sportsmanship. In 2009, we aired another commercial under the `Kuch Meetha Ho Jaaye’ platform, called the `Pay Day’ commercial. In the year 2010, the `Shubh Aarambh’ campaign was launched, drawing lines from the traditional Indian custom of having something sweet before embarking on something new. With `Shubh Aarambh’, Cadbury took the Dairy Milk journey a step further into the hearts of its million lovers. With the current campaign ‘Khaane Ke Baad Meethe Mein Kuch Meetha Ho Jaaye’, our aim is to introduce the thought of having a CDM as a post dinner meetha (dessert) 2. SALES PROMOTIONS These are techniques used to keep a product name in the mind of the consumer without using the direct advertising mentioned previously. Possible promotions might be: Discounts – a temporary reduction in the price of a product to increase the likelihood of the customer ‘trying’ it. Free samples – giving away examples of the product for consumers to try before they buy. Special stand in a shop – a display of goods which is intended to catch the consumer’s eye. 3. DIRECT MAIL This is the process by which the company contacts the customer directly with information and/or incentives to buy the product from outlets. New laws on sending direct mail and the growth of email marketing have significantly changed how customers are contacted. Plus, advances in technology mean that companies are now better able than ever to effectively target customers through direct mail. 4. PUBLIC RELATIONS (PR) Public relations is all about making sure that a company builds and maintains good relations with their target audience. This includes such activities as working to make sure newspaper journalists write positive things about the product or service, or organising events to help raise the profile of the product or service. These are some of the sales promotions or the advertising THE PRODUCT LIFE CYCLE eg; CADBURY SNACK The Cadbury Snack range was launched in the 1950s in Ireland. The range consists of three main products: ? Snack Wafer in distinctive pink packaging Snack Shortcake in distinctive yellow packaging ?Snack Sandwich in distinctive purple packaging The Snack range is the third biggest confectionery brand in Ireland accounting for over â‚ ¬22m of Cadbury retail sales. The fact that the Snack range still commands such a strong market presence over 50 years later is testamentto the strong management both of the brand itself and its product life cycle. The product life cycle model helps marketers identify thedifferent stages that the sales and profits of a product gothrough during the course of its lifetime. There are fivestages to the product life cycle: 1. Introduction: Sales are slow as the product is not yetknown. Costs are high due to heavy marketing spend tocreate awareness. Emphasis is on advertising anddistribution. The recently launched Cadbury Snapsrange is an example of a brand at the introduction stage. 2. Growth: This stage shows growing market acceptanceand increasing profits. Competitors begin to enter themarketplace. The business concentrates on optimizing product availability. The Natural ConfectioneryCompany is an example of brand at growth stage. Maturity: The rate of sales growth slows down as the product has been widely distributed and sold. The company now focuses on creating brand extensions and promotion offers to boost sales. New product research is critical to ensure future sales. The Cadbury Snack range is an example of a brand at the maturity stage. 4. Saturation: Sales slow down as the market becomes saturated. Profits level off and may even decline due to increased investment in marketing to defend against competitors. McDonald’s is an example of a brand that has reached saturation stage. 5. Decline: Sales slow down dramatically and profits fall off. The product may be dropped to make way for new products and thecycle recommences. MG Rover is an example of a brand that has reached the decline stage. Brand positioning is the aspect of the brand actively communicated to the target audience, specifically, its competitive advantage, values and imagery. It is strongly related to the perception and image of the product. When devising a positioningstrategy for a product, marketers must establish a unique and distinctive image of that product in the mind of the consumer. This will differentiate a company’s product from its competitors. PACKAGING Design of packaging can be divided into twolevels which, for Cadbury, go together corporate design and brand promotion. Everybrand has its individual design style and color that depends on the market positionand consumer perception. However, withoutexception the Cadbury house name in its familiar and unique script is always includedso that the individual product gains from the overall company reputation. Cadbury’s world famous packaging iscomprised of four key elements: _ distinctive packaging design _ the Cadbury corporate purple color _ the glass and a half of full cream milklogo _ the Cadbury script logo. These elements are designed to convey to consumers the memorability, distinctiveness and high quality of Cadbury products. They arecommunicated on the product itself, and on itspromotional campaigns and at the product’spoint of sale. As such they represent an integralpart of the Cadbury brand identity. The style inwhich these elements are presented hasevolved over the years in line with market demand From the outset, the packaging of Cadburyproducts was considered a highly important marketing tool. Cadbury now has a largeteam of designers working on every aspect ofthe company’s design requirements: packaging design, brochures, point of sale material and overall corporate identity elements. The designs of all Cadbury products reflectthe overall quality image that is synonymous with the name Cadbury. However, each newline has its own packaging which isdeveloped to give an individual look to aproduct whilst it is still evident that it belongsto Cadbury. Two good examples of this are the packaging for Crunchie and Time Out. This policy has helped to ensure that brandsremain relevant to the current marketplaceand sets them apart from their competitors’ Also, the company will reduce the bulk packaging from 60 bars to 22 bars. Each bulk pack will be shrink-wrapped. This is expected to minimise the sale of loose packs to the retail trade. Over the next two weeks, a team of trained quality control managers along with over 300 sales people will complete a thorough check of over 50,000 outlets across Maharashtra that stock and sell Cadbury products. The teams will conduct checks on storage facilities and Cadbury-supplied chocolate dispensers and talk to owners and educate them about the appropriate handling and storage of chocolates. LABELLING Were looking for ways to help people make more informed choices. This includes providing more information about our products and ingredients and messages to help educate the consumer. Weve launched a new global labeling standard. Fairtrade Certifiedâ„ ¢ Cadbury Dairy Milk has been on shelves since 2010 our range was extended with the addition of the Fairtrade Certifiedâ„ ¢ Easter Egg. This creates a fantastic opportunity for you to make a real difference to the lives of families in developing countries such as in Ghana. Our Fairtrade commitment has generated significant social premiums for cocoa farmers. In 2009 and 2010, we were the world’s largest buyer of Fairtrade certified cocoa. Fairtrade Certifiedâ„ ¢ Cadbury Dairy Milk milk chocolate products are available in a variety of shapes and sizes for all occasions including: 50g bar, 100g, 200g, 350g blocks, and sharepacks. SELLING In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. The common aim and objectives of the corporation such as Cadbury includes the following: 1 Survival 2 Profit maximisation- which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. Growth- which includes Cadbury selling new products or expanding overseas. 4 Diversification- which is the spreading of business risks by reducing dependence on one product. 5 Sales maximisation- which is the increasing of sales 6 Improving the product image-which includes creating a new logo or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development of their chocolate, Fuse. These were: 1. To grow the mar ket for chocolate confectionery . To increase Cadburys share of the snacking sector When launching a product the company Cadbury’s had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (USP) i. e. a product with unique appeal which is not shared by any of its competitors. Referring back to the example of Fuse, Cadbury lost a lot of money testing out the combination of various ingredients and more than 250 were combined before the recipe of the chocolate was finalised. As the products are developed, Cadbury tests them to ensure that consumers are willing to buy them. Cadbury then promotes its products in various ways such as the use of above the line promotion, which is where a product is advertised through consumer media such as television, magazines, newspapers and radio. DISTRIBUTION STRATEGY The market channel strategies are broad principles by which the firm expects to achieve its distribution objectives for its target market. The design of the channel should contribute to the firm’s quest for Differential Advantage. It is the responsibility of administration of existing channels to secure the cooperation of channel members in achieving the firm’s distribution objectives AnandKripalu, Cadbury Indias managing director, is in favour that Cadbury should focus on exploring new marketing channels and price points in order to turn infrequent customers into regular buyers. These channels are likely to include non-retail chains in a bid to reach new customers or provide existing customers with the opportunity to buy Cadbury brands where they did not expect it. The company is also going to experiment with new price points for its flagship brand Cadbury Dairy Milk, which accounts for 30% of Cadbury Indias overall chocolate business. Cadbury is also focusing intensively on achieving distribution equity. Though it takes much more time and effort to build, but once built, distribution equity is hard to erode. With technology and competitive pressure slash in it is becoming increasing difficult for marketers to retain a unique product differentiation for long period. In a product and price parity situation, the brand that sells more is the one that reaches the highest number of customers. India with 1 billion people, 155 million household has over 4 million retail outlets in 5351 urban markets and 552725 villages, spread cross 3. 28 million sq. km. Getting there means managing wildly different terrains-climate, language, value system, life style, transport and communication network. To tap this huge potential Cadburys distribution channels include the manufacturing warehouses where the chocolate production takes place. CONCLUSION In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. This term paper tries to cover the entire strategy regarding the different marketing aspects of the Cadbury product . Cadbury is also focusing intensively on achieving distribution equity. Though it takes much more time and effort to build, but once built, distribution equity is hard to erode. With technology and competitive pressure slash in it is becoming increasing difficult for marketers to retain a unique product differentiation for long period. In a product and price parity situation, the brand that sells more is the one that reaches the highest number of customers.

Nature, Nurture, and Human Diversity Essay Example

Nature, Nurture, and Human Diversity Paper What makes you, you? Is who we are the result of our genes (nature) or is it the result of our upbringing (nurture)? Nature: the result of our genes Nurture: everything else other than genes, the culture you were brought up in, the country and family you were brought up In, the school you went to There Is an interaction between nature and nurture II. The Nature Component A. Genes: Our biological blueprint Our body is made up of millions of cells, in every cell, except egg and sperm, we have 46 chromosomes, 23 pairs We have thousands of genes, which are considered to be he basic unit of heredity Genes are segments of DNA that carry the Instruction that give an organism its traits or characteristics Different size of animals and people depends on a single gene (chromosome 1 5) Sometimes multiple genes (gene complexes) are responsible for something such as obesity Genes are made up of nucleotides There are four nucleotides: Adenine, Guanine, Thymine, Cytosine They always come in pairs, A with T and G with C The sequence determine what a gene will do and what It will not do Changing Just one letter In a sequence changes what the gene does We will write a custom essay sample on Nature, Nurture, and Human Diversity specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nature, Nurture, and Human Diversity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nature, Nurture, and Human Diversity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Common analogy: chromosomes are like books, genes are the words in a book, and nucleotides are the letters in a book Human genome: we have roughly 30 thousand genes in our DNA They discovered based on the mapping of the human genome that every human on earth Is 99. 99% genetically similar to every other human being on earth Repartition of thee. 01% difference: 5% deference among races, 95% differences within a race Nature genetics, 2004: race does NOT exist biologically; there Is no white, black, Arab, Asian race, and it is just a social concept We share: 95-98% of our DNA with chimps, 0% of our DNA with mice, 50% of our DNA with bananas, 44% of our DNA with fruit flies B. Evolutionary Psychology Bal . What is Evolutionary Psychology (PEP)? Newest perspective in psychology, heavily influenced by Darnings principals of the Theory of Evolution According to Darwin, the mall goal Is to survive and to transmit (natural selection); many organisms die out due to survival of the fittest Survival of the Fittest: when there is a match between characteristics of organism and demands of the environment Evolutionary psychologists took the theories of Darwin to explain unman behavior; they study behaviors that are universal and common to all human beings; they study adaptive behaviors (adaptation is essential for survival) Any behaviors, traits, or emotions that our ancestors had are what we see in humans today We are in the post-antibiotic era, bacteria are smart 82. Application of PEP to Sexuality Surveys: men think more about sex, masturbate more, want sex more than women, are more likely to interpret friendliness as a come-on, and are more likely to make sacrifices for sex Clark and Hatfield (1978): recruited average-looking men and women o go around campus saying: Hey, Ive noticed you around campus, want to go to bed tonight? Different attitudes about sex: majority of women were offended, majority of men would say yes or why wait till tonight? According to PEP: both men and women have the same goal, but have different strategies to achieve the goal due to physiological differences It takes women 9 months to produce a baby, so relational sex enhances survival; it doesnt take men long to plant their seeds, so recreational sex is best strategy 83. Retinue of PEP Professors Critique: this is offensive because most men, like most women, want to be n healthy relationships There are at least 18 societies today that encourage women to have multiple partners because they believe that a child can have multiple fathers (women in these societies are less likely to have a miscarriage, women with multiple partners were more likely to have children that made it to age of 15 years) How evolutionary psychologists explain gender differences in sexuality: Peps theorize that women have inherited their ancestors tendencies to be more sexually cautious because of the challenges associated with incubating and nurturing offspring, whereas men inherited an inclination to be more casual about sex because their act of fathering requires a smaller investment Three main criticisms of the evolutionary explanation of human sexuality: (1) it starts with an effect and works backward to propose an explanation, (2) unethical and immoral men could use such explanations to rationalize their behavior toward women (3) this explanation may overlook the effects of cultural expectations and colonization C. Behavior Genetics CLC . Introduction Behavior genetics: a field of study where the main goal and purpose is to determine he extent to which differences between individuals are due to genetics; Bags are interested in INDIVIDUAL DIFFERENCES Why we differ and how genes affected this: see below Q. -ret studies Minimization (Identical) Twins: one sperm fertilizes one egg and then the egg splits, always the same gender, and 100% genetically similar Dogmatic (Fraternal) Twins: two different eggs fertilized by two different sperms, can be same or opposite sex, 50% identical twins should be more similar on this trait than fraternal twins 1 identical twin has Alchemists, other twin has 60% chance fraternal twin has Alchemists, other twin has 30% chance 1 identical twin divorces, other has 5. 5% chance 1 fraternal twin divorces, other has 1. % chance studies find that identical twins are more similar than fraternal twins in extroversion (outgoingness) and neurotics (emotional instability) MAKE LIST OF GENETIC COMPONEN TS AND OTHER COMPONENTS Genetic components: extroversion, neurotics, agreeableness, personality traits, temperament (emotional excitability) Other components: attitudes, values, manners, faith, politics Criticism: these twins have similar environments, they come into this oral at the same time, are exposed to the same things, same home, same school, maybe this is why they are similar Solution: started studying twins who were separated and reared apart; identical twins who are reared apart are more similar than fraternal twins who are reared apart Boucher et Al. : studied over 100 twins, results indicate that for certain traits there is a genetic component Conclusion: identical twins reared together are more similar to each other than identical twins reared apart; identical twins are more similar to each other (reared together or apart) than fraternal twins (reared together or apart) CO. Adoption Studies Rationale: we have one adopted child with two sets of parents biological and ad optive parents Clear evidence to indicate that adopted children, when it comes to personality, are more similar to their biological parents, even if they have never met them, than they are to their adoptive parents (personality has a strong biological component) CREATE TWO COLUMNS: BIOLOGICAL PARENTS VS ADOPTIVE PARENTS faith, politics CO. Family Studies Rationale: family members are more genetically similar to each other than strangers, if a trait has a genetic component to it then family members should be more similar n that trait than strangers are Within a family we have different degrees of genetics, therefore if a trait has a genetic component to it, then family members who are ore similar to each other genetically should be more like each other then family members who are less genetically similar to each other Regular siblings: 50% Parents and children: 50% Grandparents and grandchildren: 25% 1st cousins: 12. 5% CO. Temperament Studies Definition: a temperament is your typical emotional reactivity (the way you respond to life) and the typical intensity of that response. Do you respond with fear and anxiety? Or are you excited and bold? Or are you shy? Temperament is a component of personality, has a genetic component Babies come to this world equipped with a temper; four different types of temperaments: Easy babies (40%): positive emotions, Slow-to-warm babies (1 5%): shy, guarded in their expression, takes the awhile to adapt to new environments and strangers Difficult babies (10%): strong emotional reactions, fussy, cry a lot, patterns are unpredictable and irregular, not easy to soothe Physiological studies show that difficult babies have a more erred up/aroused nervous system Combination babies (35%): sometimes easy, sometimes difficult, moieties shy, sometimes bold Twin studies indicate that identical twins are more similar in their temperament than fraternal twins Temperament seems to endure, and stay stable throughout time Through nurture we can modify and reshape temperament; parenting does make a difference CO. Heritability Definition: the percentage of variation within a given population that is due to heredity (the degree to which differences between/amongst individuals are due to genetics) h2o = heritability coefficient (heritability can be quantified by a heritability coefficient) h2o = Variances / (Variances + Overcompensation) 2 varies between O and 1 If h2o = 0. 0 no genetic influence If h2o = 1. 0 all variance is due to genetic influence If h2o = 0. 4 40% genes (60% environment) if h2o = 0. 6 60% genes (40% environment) Points to know and remember about heritability: Sometimes for the same trait, different studies come up with a different h2o (due to environment) When environment is similar, h2o will be higher When environment is different, h2o will be lower Just because individual differences are heritable, it does NOT necessarily mean that differences between races, gender, generations are heritable CO. Nature and Nurture Interaction Just because you have inherited a gene does not mean that this gene is going to affect you, this gene may remain dormant for the rest of your life, genes MAY need the environment to turn them on, this is not always the case Self-regulating: the same gene will act differently in a different environment Both male and female rats have a gene that makes them very nurturing and loving towards baby rats, however this does not turn on till they can hear, see, and smell the baby rat We dont Just transmit genes to our offspring, we transmit the pattern of activation as well The environment is one of the most important factors influencing gene Genome Pigment: tells a genome to activate/turn on/turn off Methyl groups: chemicals that, when present, inactivate/silence a gene Acetate groups: tell the gene to turn on, express itself Epigenetic (simplified definition): study the factors that influence/affect gene expression with affecting DNA Epigenetic studies the mol ecular mechanisms by which environments trigger genetic expression; study of environmental factors that affect how our genes are expressed (life experiences beginning in the womb lay own epigenetic marks, organic methyl molecules, that can block the expression of any gene in the associated DNA segment) D. Behavior Genetics Definition: a field of research where scientists are trying to identify the genes to heart disease and everyone has heart disease except for a few people, study one person who has it and one person who doesnt; find the gene that varies and youll know which gene is responsible for high cholesterol and heart disease. Relevance to psychology: we study both mental illness and mental health and part of helping people become healthy is knowing which genes we need to fix; intervention, revelation, therapy. Promises and dangers: dangers if employers can tell that you have heart disease or something they may fire you, if parents can tell their baby is going to have a problem they may abort it; promises they can go into the chromosome and snip the gene that is problematic. Midterm Question Use one of the principles of evolutionary psychology to answer the following question: Each one of us has 4 grandparents. Using the principles of evolutionary psychology which one of those grandparents is going to spend the most time, money, energy and resources on you. Ill. The Nature Component A. Prenatal Development The baby in the womb is very well protected, however this protection is not 100%, the baby remains vulnerable in the womb because lots of germs and infections can pass through the placenta; this baby can be harmed due to mothers environment (living near a nuclear plant) or mothers diet (the food she is eating). Even though twins, identical and fraternal, share the same womb, they may not be sharing the same environment. Example: one twin may be getting the better nutrition, better protection from viruses, better blood and oxygen supply. Fraternal twins have different lactates, identical twins can have the same or different placentas; identical twins with different placentas are less similar to each other than identical twins who share the same placenta. Marked for life (? ): what happens in the womb can influence and effect our life later on; cancer, blood pressure and heart diseases all could have been rooted in nutrition of the mother when she was pregnant. Two twins in the womb touch each other and are aware of each others presence, this brings up the question of when does awareness begin? B. Experience and Brain Development Bal . Experience Facilitates Brain Development Nurture is essential and vital for proper brain development They need stimulation, proper nurture, to hear sounds and feel touch for proper brain development 82. Experience Changes the Brain For the longest time researchers believed that when the brain reaches maturity it will stay the same until it gets hit by diseases and begins to deteriorate However, we learned that even after the brain reaches maturity it continues to change through experience; learning new skills could cause your brain to change for the better: if you start taking new drugs and are always stressed that will change the brain for the ores They took a bunch of rats and treated them the same until they were 70, then they divided them into two groups: poor rats and rich rats; the poor rats were stuck in a cage and Just given food and water, the rich rats were given food, water, big cages, freedom to interact with each other, new toys to explore all the time; at 90 they killed the rats and studied the brains, realizing the rich rats brains developed more. C. How Much Credit or Blame do Parents Deserve? Abusive, neglected children who become neglectful, etc. In personality mea sures, shared environmental influences from the womb onward typically account for less Han 10% of childrens differences; two children are (apart from their shared genes) as different as two random children. Parents should be given less credit for kids who turn out great and blamed less for kids who dont; children are not easily sculpted by parental nurture. D. Peer Influence Definition: individuals who are the same age or have the same level of maturity as us It is clear to researchers that peers are important to ones life (peers go all the way back to infancy) If one does not have peers, they create imaginary ones because peers are needed Children who are bullied or rejected by their peers end up being pressed and may kill themselves in the future As we age we interact with peers more and more; growing interaction with friends leads to growing influence by peers such as music taste, the way you dress Peers and risk-taking behavior: children and young teenagers are more likely to have risk-taking behavior when their peers also take risks or if they think their peers are taking risks; is it selection of friends? Parents also influence us Lifestyle choices: your parents choose what neighborhood you live in, what school they put you in The quality of parent-child interaction influences and effects the laity of peer-child interaction; for example, boys who bully others are more likely to have parents who are aggressive and dominate them, boys who get bullied are more likely to have parents who are overbearing and protective of them Advice: you are affected by the advice parents give you about relationships, life, or anything else Bottom line: parents and peers both influence you by distinct and complementary MAKE A CHART: PARENTS INFLUENCE VS PEER INFLUENCE E. Culture Definition: the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next Norm: an understood rule for accepted and expected behavior; norms prescribe proper behavior When we dont understand whats accepted or expected, we may experience culture shock; two great culture shocks are the differing pace of life and peoples differing senses of punctuality Cultures vary and compete for resources, and thus evolve over time; many changes have occurred since 1960 There have been positive changes (middle-class people travel more, eat out more, women have economic independence) and negative changes (increase in divorce, depression, and work hours); we cannot explain these rapid culture changes by changes in the unman gene pool; cultures vary, change, and shape our lives Individualism: giving priority to ones own goals over group goals and defining ones identity in terms of personal attributes rather than group identifications; behavior reflects ones personality and attitudes, confrontation acceptable Collectivism: giving priority to the goals of ones group (often ones extended family or work group) and defining ones identity accordingly; behavior reflects social norms and roles, harmony valued V. The Nature and Nurture of Gender (Not on first midterm, but definitely on final exam) Men Women Tend to feel better about their appearance Four times more likely to commit suicide or suffer alcohol dependence More often diagnosed with color-blindness, autism, attention-deficit hyperactivity disorder (as children), and antisocial personality disorder (as adults) In surveys, men admit to more (direct, physical) aggression than do women Male-to-female arrest ratio for murder is 9 to 1 in the United States and 8 to 1 in Canada Express more support for war (hunting, fighting, and warring are primarily mens activities) Perceived as being more dominant, forceful, and independent (place more importance on power and achievement) Tend to be more direct, even autocratic Talk assertively, interrupt, initiate touches, stare more, smile less, apologize less Boys typically play in large groups with an activity focus and little intimate discussion Male answer syndrome: men are more likely than women to hazard answers rather than admit they dont know Part of the parietal cortex (key area for space perception) is thicker in men Tend to f eel better about their behavior and ethics The average woman enters puberty two years earlier, lives five years longer, carries 70 percent more fat, has 40 percent less muscle, and is 5 inches shorter Can become sexually re-aroused immediately after orgasm Smell fainter odors Express emotions more freely Offered help more often Doubly vulnerable to depression and anxiety, risk of developing eating disorders is 10 times greater Women are perceived as being more deferential, nurture, and affiliated Tend to be more democratic, more welcoming of subordinates input in decision making Girls usually play in smaller groups, often with one friend (play is less competitive than boys and more imitative of social relationships) Females are more open and responsive to feedback than are males Females are more interdependent than males Women are more likely to tend and befriend (are more open with each other, desire intimacy) Parts of the frontal lobe (involved in verbal fluency) are reportedly thicker in women Gender similarities and differences 2 of the 46 chromosomes are sex chromosomes; these sex chromosomes determine whether a baby is genetically male or female The major sex chromosomes are X and Y; mother always contributes an X, father can contribute an X or Y (i f he contributes a Y the baby is male, X the baby is female) If the baby only ends up with one chromosome and it is an X the baby can survive but will have trouble later in life; if the baby only ends up with a Y it cannot survive and is terminated immediately in the mob There is a gene on chromosome Y called UDF that kicks in at 7 months in the womb, forming testes and testosterone (for female babies the absence of testosterone leads to the development of female body parts) Hormones influence and Female rats or monkeys: if injected with testosterone when they are pregnant the female babies behave like the males of the species, going after women and being more aggressive Human cases: the girls are more tomboyish, they dont like Jewelry and dolls, they like guns and like to play war; the bodies of men who are genetically male produce testosterone but their cells dont respond to testosterone, so their dies dont develop male genitalia and they become more like girls Normal hormone leve ls = average women Higher levels of progesterone = more feminine Higher levels of testosterone = more masculine The role of culture and society Parents describe their baby girl as being delicate, little, sweet; they describe baby boys as being firm, strong, and well-coordinated Medically, there are not differences in strength, alertness, and coordination between baby boys and girls Study: a baby boy was dressed in pink (parents held the baby for a long time, walked and rocked the baby, gave the baby teddy bears and bunnies to play with, cooed the baby) then he baby was dressed in blue (parents gave the baby a truck and hammer to play with, held the baby for a bit, then put him on the floor and encouraged him to start to crawl). Gender identity: a strong sense of being male or female Gender roles: expectations from society linked and associated with being a male or female; these gender roles vary from one culture to the next Gender typed: adopting a traditional masculine role or a traditional feminine roll There are many theories in psychology attempting to explain gender Social learning theory: we learn about a gender through observation, we learn through modeling, we have a role model and e imitate that role model, we learn through observation, modeling, rewarding and punishing Gender schema theory: they do accept what social learning theory is, saying yes there is observation, modeling, rewarding and punishing, but they take it several steps further; children are not learning passively, rather they are actively taking this information, drawing conclusions about this information, and they organize it into boys, girls, men, and women; those schemes become a rule in their life.

Endothermic and Exothermic Chemical Reactions

Endothermic and Exothermic Chemical Reactions Many chemical reactions release energy in the form of heat, light, or sound. These are exothermic reactions. Exothermic reactions may occur spontaneously and result in higher randomness or entropy (ΔS 0ï » ¿) of the system. They are denoted by a negative heat flow (heat is lost to the surroundings) and decrease in enthalpy (ΔH 0). In the lab, exothermic reactions produce heat or may even be explosive. There are other chemical reactions that must absorb energy in order to proceed. These are endothermic reactions. Endothermic reactions cannot occur spontaneously. Work must be done in order to get these reactions to occur. When endothermic reactions absorb energy, a temperature drop is measured during the reaction. Endothermic reactions are characterized by positive heat flow (into the reaction) and an increase in enthalpy (ΔH). Examples of Endothermic and Exothermic Processes Photosynthesis is an example of an endothermic chemical reaction. In this process, plants use the energy from the sun to convert carbon dioxide and water into glucose and oxygen. This reaction requires 15MJ of energy (sunlight) for every kilogram of glucose that is produced: sunlight 6CO2(g) H2O(l) C6H12O6(aq) 6O2(g) Other examples of endothermic processes include: Dissolving ammonium chloride in waterCracking alkanesNucleosynthesis of elements heavier than nickel in starsEvaporating liquid waterMelting ice An example of an exothermic reaction is the mixture of sodium and chlorine to yield table salt. This reaction produces 411 kJ of energy for each mole of salt that is produced: Na(s) 0.5Cl2(s) NaCl(s) Other examples of exothermic processes include: The thermite reactionA neutralization reaction (e.g., mixing an acid and a base to form a salt and water)Most polymerization reactionsCombustion of a fuelRespirationNuclear fissionCorrosion of metal (an oxidation reaction)Dissolving an acid in water Demonstrations You Can Perform Many exothermic and endothermic reactions involve toxic chemicals, extreme heat or cold, or messy disposal methods. An example of a quick exothermic reaction is dissolving powdered laundry detergent in your hand with a bit of water. An example of an easy endothermic reaction is dissolving potassium chloride (sold as a salt substitute) in your hand with water. These endothermic and exothermic demonstrations are safe and easy: Exciting Exothermic Reactions to Try: Heat things up with one of these simple exothermic reaction demonstrations.Create an Endothermic Reaction: Some endothermic reactions get cold enough to cause frostbite. Heres an example of a reaction safe enough for kids to touch.How to Create an Exothermic Chemical Reaction: Some exothermic reactions produce flames and get extremely hot (like the thermite reaction). Here is a safe exothermic reaction that produces heat but wont start fires or cause a burn.Make Hot Ice From Vinegar and Baking Soda: Sodium acetate or hot ice can be used as either an endothermic or exothermic reaction, depending on whether you are crystallizing or melting the solid. Endothermic vs Exothermic Comparison Heres a quick summary of the differences between endothermic and exothermic reactions: Endothermic Exothermic heat is absorbed (feels cold) heat is released (feels warm) energy must be added for reaction to occur reaction occurs spontaneously disorder decreases (ΔS 0) entropy increases (ΔS 0) increase in enthalpy (+ΔH) decrease in enthalpy (-ΔH) Endergonic and Exergonic Reactions Endothermic and exothermic reactions refer to the absorption or release of heat. There are other types of energy which may be produced or absorbed by a chemical reaction. Examples include light and sound. In general, reactions involving energy may be classified as endergonic or exergonic, An endothermic reaction is an example of an endergonic reaction. An exothermic reaction is an example of an exergonic reaction. Key Facts Endothermic and exothermic reactions are chemical reactions that absorb and release heat, respectively.A good example of an endothermic reaction is photosynthesis. Combustion is an example of an exothermic reaction.The categorization of a reaction as endo- or exothermic depends on the net heat transfer. In any given reaction, heat is both absorbed and released. For example, energy must be input into a combustion reaction to start it (lighting a fire with a match), but then more heat is released than was required. Resources and Further Reading Qian, Y.†Z., et al. â€Å"Diverse Supernova Sources for the r†Process.† The Astrophysical Journal, vol. 494, no. 1, 10 Feb. 1998, pp. 285-296, doi:10.1086/305198.Yin, Xi, et al. â€Å"Self-Heating Approach to the Fast Production of Uniform Metal Nanostructures.† Chemistry of Nanomaterials for Energy, Biology and More, vol. 2, no. 1, 26 Aug. 2015, pp. 37-41, doi:10.1002/cnma.201500123.

An Explanation of How Play and Activitie

An explanation of how play and stateless are used to support speech, language and communication Play situation can be set up to teach particular vocabulary or language concepts. Play can be structured to reinforce or over learn this language, and then later the children will, hopefully, incorporate the same language in their own play. Play can give the opportunity to relate language to something concrete; something that can be directly experienced. This ensures that language is used meaningfully, which is especially important for children.Play can lead to the exploration and development of reticular manipulative skills, organizational skills, imagination and reading and writing skills. For instance, dressing and undressing dolls helps the children develop their own dressing skills, while role-play can develop a depth of understanding In topic work and allows for reading and writing with a purpose. Play dough with circular cutters- the children will have the opportunity to manipulate the play dough, press the shapes and have the satisfaction of seeing the result of their action. This activity relates to the circle theme and encourages the use of language-e. : round,circular and so on. Nursery rhymes, songs and using musical instrument can help children to listen and take turns, but also to sing and communicate. Some nursery rhymes can help children to practice particular speech sounds. Books can help to increase vocabulary and help children to learn the meanings of words. Some books can help children to participate, for example a book that makes musical sounds when a picture Is pressed. Books can also be made specifically to meet a childs Interests and so encourage the child to point or vocalizes.When children interact with puppets and make them talk and Interact with one another, they are also Involved In dramatic play. This type of play Is excellent for developing language and for expressing feelings. Fantasy play strengthens memory for both narrative information and lists of objects. Language is embedded in play of all kinds and especially in codification play. Children have opportunities to hear others use speech correctly and to increase their vocabulary. In negotiating roles and disputes, children develop linguistic and conversational skills. Children continue to form and modify concepts through play.

Influence of National Culture in the Marketing Strategy of Western Dissertation

Influence of National Culture in the Marketing Strategy of Western Supermarkets Entering China - Dissertation Example It was important to understand this relationship, so as to analyze the effect of the same on their grocery buying habits. The research questions for the research were also selected based on the objective of the study. The questions were mainly related to the Chinese and UK culture and their major similarities and differences, the influence of cross-cultural differences on the buying habits of the people and the behavioral pattern of the Chinese consumers. The literature review was designed keeping in mind the different cultural models. With the help of these cultural models such as Hofstede’s 5 D model, Kluckhohn and Fred Strodtbeck Model, and Trompenaars’ Seven Dimensions Model has been utilized to describe the nature of Chinese consumers and the Chinese culture. An equal comparison has also been drawn with the culture of UK, to show the difference. For conducting the research on the decided problem areas, a qualitative method has been utilized. Qualitative research me thod has been used because the research study focuses on culture and its effect and a qualitative analyze would be best in this case. The research is conducted in two phases. In the first phase an interview session is done with the marketing managers of the three chosen supermarkets and in the second phase a questionnaire survey was conducted by choosing a sample size of 500. These respondents are the customers in China and UK. After conducting the survey and conducting an interview with the managers, it was found that the Chinese culture is tradition and UK’s culture is much modern. In China relationships, family, group shopping and friend matter a lot even in case of shopping, while in UK these things does not play any significant role. Table of Contents CHAPTER I – INTRODUCTION 7 1.1Aims and Objectives of the Study 11 1.2Problem Statement 12 1.3 Research Questions 12 CHAPTER II – LITERATURE REVIEW 13 2.1 Definitions of Culture 14 2.2 Chinese Culture using Klu ckhohn and Fred Strodtbeck Model 14 2.2.1 Relationship with Nature 15 2.2.2 Relationship with People 15 2.2.3 Human Activities 16 2.2.4 Relationship with Time 16 2.2.5 Human Nature 16 2.3 Chinese Culture using Hofstede’s 5-D Model 17 2.3.1 Power Distance 18 2.3.2 Individualism 19 2.3.3 Masculinity / Femininity 19 2.3.4 Uncertainty Avoidance 20 2.3.5 Long term Orientation 21 2.4 Chinese Culture using Trompenaars’ Seven Dimensions Model 22 2.4.1 Universalistic vs. Particularistic Culture 23 2.4.2 Individualistic vs. Collectivistic Culture 23 2.4.3 Neutral vs. Emotional Culture 24 2.4.4 Specific vs. Diffuse 25 2.4.5 Achievement vs. Ascription 25 2.4.6 Sequential vs. Synchronous Time 26 2.4.7 Internal vs. External Control 27 2.5 Hall’s Cultural Dimensions and Chinese Culture 27 2.5.1 Context 28 2.5.2 Space 28 2.5.3 Time 28 2.6 Schwartz’s Cultural Dimensions 29 2.6.1 Conservatism-Autonomy 29 2.6.2 Hierarchy-Egalitarianism 30 2.6.3 Mastery-Harmony 30 2.7 Cross Cultural Differences Influencing Consumer Behavior Patterns 30 2.8 Summary 34 CHAPTER III – RESEARCH METHODOLOGY 35 3.1 Introduction 35 3.2 Justification for Methodology 35 3.2.1 Qualitative Methodology 36 3.2.2 Case Study Research 38 3.2.3 Semi-Structured Interviews 38 3.3 Data Collection Instruments 39 3.3.1 Construct Validity 39 3.3.2 Internal Validity 40 3.3.3 External Validity 41 3.3.4 Reliability 41 3.4 Sources of Data 43 3.5 Administration of Procedures 44 3.6 Ethical Considerations 44 3.7 Summary 44 CHAPTER IV- DATA ANALYSIS and FINDINGS 45 4.1 Findings 45 4.2 Data Analysis 48 4.2.1 Interview 48 4.2.2 Questionnaire Survey 56 4.3 Summary 57 CHAPTER V –

Trends in Contemporary Trade Union Membership Essay

Trends in Contemporary Trade Union Membership - Essay Example They are major organizations that understand the needs and requirements of the working people and help provide them with safe working environment and help negotiate better pay and compensation. Trade unions play major role in the labor market in UK. The statistics of union membership is clear indication of its success as independent bodies that can negotiate successfully for the rights of the working population. BIS, a leading government department, regularly analyses government policies and publishes range of information and data of various public and private organizations to promote transparency. The major aim is to reveal as to how taxpayers’ money is spent and whether resources are better used to deliver value for money. BIS’ statistics on trade union membership is an important aspect that demonstrates its proactive participation in the welfare of the workers (BIS, 2011). But the recent fall in membership has emerged as major concern (Table 1; BIS, 2011) for TUC and government. The membership to unions has fallen from 2008 till 2011 showing its inability in negotiating welfare policies for workers in economic slowdown. The trend also highlights the fact that women have shown greater trust on the unions but membership has declined for workers for 60 years and above for the above period. The Table 2 (BIS, 2011) is hugely significant and shows that public sector has nearly double the union members (60.9%) as against the private sector employees (39.1%). Nearly 78.6% of members are full time workers, whereas only 21.4% of part time workers are union members. Most distressing is the fact that disabled membership of union is only about 17.5%. Moreover, the table gives credence to the fact that workforce with higher qualifications has more awareness and trust in union whereas non-qualified constitute only 3.7% of union members. The recent trend in union membership is distressing for the working population

Gender And Emotion Essay Example for Free

Gender And Emotion Essay Since time immemorial, emotions have always been a fundamental constituent of human beings. However, not all humans attach or detach the same emotions towards things; different people feel differently about varied things and that is why we are all termed as being unique. It is based on this difference in emotions that a lot of debates and researches have been going around in trying to establish whether the emotions we have affect the brain or conversely, whether the brain affects the emotions. Other researchers have-on the other hand- been looking at the subject of emotions differently by opinionating that it varies from one culture to another, one gender to another or even differing based on varied contexts. It is therefore important to circumspectly look at all the angles that have been propagated by different people if an inclusive and satisfactory answer is to be found for the above questions. Many of the studies that have been conducted by researchers highly suggest that the brain largely determines what we feel about different things. Researches by Norman (2003) support this argument by saying that human attributions for different things result from the brain which in effect dictates human behavior. He further says that humans have large brains than other animals and that is why they are able to act more maturely when expressing their emotions. Elder (1996) gives an example by saying that if we feel fear (which is an emotion), then it is based on the fact that we believe (a signal from the brain) something is threatening to us. According to her, Critical thinking precedes and emotional reaction. However, both of these are equally important and signals them should be treated with equal importance. Waxler (2004) also sentiments that â€Å"Our thoughts have profound effect on our emotions, and by learning how to think in our own best interest, we improve our emotional condition. † He proceeds and says that since it is easy to review our thoughts and even control them, then it becomes even easier for us to control our emotions and feel things that are appropriate for us. However, this capacity of the brain to control things has been subject to misuse by some people. Elder (1996) says that â€Å"As we mature, we learn multiple ways to manipulate others, to influence or control others to get what we want. We even learn how to deceive ourselves as to the egocentrism of our behavior. † this is sometimes even taken to the extent of faking feelings like, empathy, generosity, kindness when in real sense, we mean the exact opposite. So the next time you see someone acting â€Å"all good,† be careful because you may just and read between the lines; you may be happy when all that is being done for you is getting fed on lies. On the other hand, other researches purport that emotions affect how we think. An example is the finals of the 2008 FIFA world cup of where Zinedine Zidane, a renowned footballer of France, head-butted Matterazi (an Italian player) after the Italian allegedly made some abusive remarks to him. Speaking after the Interview, Zidane said that he was overwhelmed by emotions and all he could think of at that particular time was t o harm Matterazi. Matsumoto (n. d. ) furthers this argument by saying that â€Å"It is by controlling their emotions that athletes are capable of maintaining high levels of critical thinking and focus, regardless of what sport they are in. † He goes ahead and opinionates that whenever we are emotional, the capacity to think critically is reduced. As a result, athletes who are normally emotional have the tendency of easily losing focus. Tarleton (n. d. ) similarly support this idea by saying that â€Å"Emotions influence how we perceive and react to life, which in turn, determines how content and/or successful we are. The conceptualization or perception of something-according to them-results from feelings that are harbored in our emotions. So if we are able to control our emotions, then it becomes very easy for someone not to think-and consequently-act irrationally. Elder (1996) reports Goleman’s assertion that sometimes feelings come before thought. According to Goleman, â€Å"the emotional mind is far quicker that the rational mind, springing into action without pausing even a moment to consider what it is doing. † This is relatively dangerous as one may act in a way that is not appropriate and consequently end in problems. On the other hand, it may come in handy more so in situations where a person is in a dilemma and is lost for choice yet needs to act aptly. In addition, there is also a group of researchers who hang in the middle of this debatable subject by saying that both the brain and emotions mutually affect one another. In explaining this symbiotic relationship, Tarleton. edu (n. d) say that â€Å"Our thoughts influence how we feel. How we feel influences how we think. These connections are bi-directional and complex. † They go ahead and explicate this by saying that thinking about something good improves our mood while thinking negatively destroys it. Recent studies by some scholars have fundamentally brought an interestingly fresh dimension to this debate of the brain versus emotions. These scholars argue that gender orientation plays a vital role in how one thinks or feels. In spite of being given much emphasis in the recent times, the issue of gender influencing how a person thinks or feels is not a new concept. Even in the pre-modern times, men and women were expected to think and feel in a specific way based on the stereotypes of that time (Sungur and Tekkaya, 2005). Currently, men are debatably depicted in most areas as being strong and dominant while the women being second. Brescoll and Uhlmann (2007) in their work cite Heilman (2001) and Rudman (1998) articulate that women are should be kinder than men, and they induce negative responses from others when they fail to act according to the premeditated ways expected of them. They expound on this concept by writing that men are believed to be strong and should not show weakly emotions like crying just in the same way, women should not show anger. This has however not augured well with most women-especially the elitists and feminists- who see themselves as being able to â€Å"do better what men can do. † To them, both men and women are equal and none should be given a higher status than the other. When using the gender aspect in depicting intelligence or the capacity to think, the same argument used in emotions is used. Men are disputably depicted as having an upper hand than women. In their defense, they state the numerous organizations that are chaired by them and the many critical positions they hold in the annals of history. Of course this has faced much criticism from the women who consider themselves brighter. However, Pin-pointing who is above the other is not our main concern, what stands out to be counted is the fact that both men and women have made invaluable contributions in various aspects. In addition, their differences and unique qualities make them blend even better in their various roles and thus being to the overall good for both of them. References Tarleton. (n. d. ). Emotions and learning (Mini-mester). Retrieved May 3rd, 2010, from http://webcache. googleusercontent. com/custom? q=cache:m7MMnYFicw8J:www. tarleton. edu/~sanderson/Emotions%2520and%2520Learning(mini-mester). Matsumoto, S. (n. d). Do emotions affect critical thinking? Retrieved May 3rd, 2010, from Retrieved May 3rd, 2010, from http://www. humintell. com/2009/08/do-emotions-affect-critical-thinking/ Waxler, J. (2004) Self-talk: How thoughts affect feelings. Retrieved May 3rd, 2010, from http://www. mental-health-survival-guide. com/cognitive-therapy. htm Lmez. A. Y. Sungur, S. Tekkaya, C. (2005). Investigating students’ logical thinking abilities: the effects of gender and grade level.

Asian Champion on Ice: Michelle Kwan :: Biography Biographies Skating Essays

Asian Champion on Ice: Michelle Kwan I was flipping through the channel one day, searching for something interesting to watch. Then I came across to a figure skating competition on TV, and I saw an Asian girl doing a triple loop. Her moves were mind-blowingly beautiful and she looked confident. It turned it was Michelle Kwan. After watching that competition, I couldn’t help doing some research on this amazing figure skater. Michelle Kwan was born on July 7, 1980 in Torrance, California. She was the third child born to Danny and Estella Kwan. She has an older brother named Ron and an older sister named Karen. Michelle’s parents immigrated to the United States in the early 1970s from Hong Kong. Michelle and her older sister Karen wanted to learn how to figure skate after watching their brother Ron practice hockey. So they started taking skating lessons at the local rink. They loved the ice. As time went by, they became skilled and learned moves. Later, they took private lessons with coach Derek James to learn more advanced moves. Michelle fell many times on the cold and hard ice. But she didn’t give up; she’d get up and tried again. Once her skills improved, Michelle, along with her sister, entered the local competitions. There, Michelle won her first gold medal at the age of 7. That’s when she decided skating was going to be her career. She wanted to go to the Olympics . At the age of 11, Michelle won a gold medal at the Southwest Pacific Regionals and a bronze at the Pacific Coast Sectionals. She qualified for the Junior Nationals. Her talents caught the attention of Frank Carroll, so he asked her to be his pupil. Michelle’s persistence continued; she wanted to move up. So without her coach’s permission, she asked her parents to take her to take the â€Å"gold test,† which she passed, bringing her to the senior level. Two years later, her determination brought her to third rank in the United States just behind Nancy Kerrigan and Tonya Harding. In January 1994, during the U.S. Nationals, Kerrigan was attacked which caused her to unable to perform in the competition. So Michelle became an alternate and travel with the Olympic team. While she was watching the skaters from the sidelines, she was telling herself that she will be just like them and better.

“Owl Creek Bridge” by Ambrose Bierce and Stephen Crane’s “The Blue Hotel” Essay

Many authors use irony to impact the story in different ways. Sometimes the author makes the tone very pleasant and dreamy, like every thing is good and ok, when all of the sudden the story is flipped completely, changing the whole outcome of the story. Irony can also be used in a much more subtle way, for example it doesn’t change the entire story, it just makes the reader think about what just happened a second time. For example, Ambrose Bierce’s short story, â€Å"An Occurrence at Owl Creek Bridge† has very ironic elements to it. Just about the whole story itself is quite ironic. Peyton Farquhar, the main charter, is being hung. In the seconds of dying, he stretches the couple of seconds out into a long-lasting dream. He imagines himself swimming away while dodging bullets, and then he gets into the forest where he must make a long and miserable trip back to his house. Just as he is about to reach his wife’s arms his neck breaks and he dies, but he didn’t die there, he died long ago at the bridge. Bierce makes you truly think that Farquhar has escaped from death, but just as you think you are going to witness a happy ending, you figure out Peyton Farquhar has died at Owl Creek Bridge. Another example of irony in the short story â€Å"An Occurrence at Owl Creek Bridge† was when the Union solider dressed as a Confederate soldier so easily convinced Farquhar to attempt to burn down the Owl Creek Bridge. All he had to do was mention that the bridge could easily be burnt down from one side. He was really a Union soldier trying to, in a way, trick Farquhar into giving up his life, and it worked fairly easily. Another short story that has some very ironic parts to it is Stephen Crane’s â€Å"The Blue Hotel†. One of its ironic points is when the Swede is in the pub. He is starting to get drunk and asks a small group of men in the pub to come have a drink with him. They say no and eventually the drunken Swede goes over and puts his hand on one of the men’s shoulder and ends up strangling him. This forces the man to pull out a knife and stab the Swede, which ends up killing him. All the Swede wanted was someone to drink and have a good time with, but oddly enough, this ends up costing him his life. Another very ironic point to â€Å"The Blue Hotel† was what all the Swede went through when he accused Johnnie of cheating in a game of cards. He got into a fight with Johnnie and then left the hotel from which he got stabbed and killed. The Swede lost his life over a little accusation of cheating. Later on in the story we learn that his acquisition turned out to be true; Johnnie actually did cheat at the card game, just nobody believed him over Johnnie because everyone has known him for a long time, but the Swede was just some random guy that thought everyone was out to get him. Irony can be used in different ways, some very dramatic, and some just to add a little kick to the story. Bierce used irony in a very direct and in a way that it completely changed the plot. He used it so that an almost seemingly happy ending turned into a very sad ending in the blink of an eye. Crane’s use of irony sort of adds to the story without completely changing it. It makes the reader feel sort of bad for the character, making them feel if just this little change would have occurred, everything would have turned out happy. Irony is a very strong tool that can be used is to enhance the story and even to fool the reader sometimes.

Abigail’s Party

It could be said that Mike Leigh uses the comic convention of disguises at the end of Act 1 to show Beverly’s change of attitude from her disguise back to her real self. This is shown when Beverly suggests â€Å"[getting] pissed† after having an argument with Laurence. The use of the word â€Å"pissed† as a colloquialism for drunk could be seen as being symbolic of Beverly’s true social class seeping through the performance she continuously puts on throughout the night.This is humorous for the audience as Beverly spends a great deal of time and effort in the first part of Act 1 making sure that she is able to impress guests like Angela and Tony and try to feel in the same social class as Susan. She does this by adding a copy of â€Å"[placing] a copy of Cosmopolitan magazine in the magazine rack† and â€Å"[putting] on a record (Donna Summer: Love to Love you† among other things yet after one small spat shall we say with her husband represses back to having the personality the audience believes she’s trying to hide.Some might also say that Leigh’s use of fools near the end of Act 1 is to create after a very tense moment. An example of this would be after Laurence makes quite a long speech which gives us an idea of his views about people as he says that people often â€Å"just drift through life, without any real aims†. He also describes these people as being â€Å"weak†. Both these points are extremely serious and also quite angry.This means that when Angela tells a story about the time â€Å"[she] went to a party† right after these serious points, the audience feels sorry for Laurence as no one seems to be listening to him, but they also can’t help but laugh at Angela’s complete vacancy of points Laurence was making. This makes Angela a clear example of a natural fool as she has no real knowledge about when she is making an irrelevant point. It could also be said that th e comic convention of foolishness is used when Angela and Beverly doesn’t know when she is saying something inappropriate or hurtful.An example of this would be when they try to reassure Susan about her daughter Abigail’s party but end up doing the exact opposite by Beverly saying that â€Å"teenagers get over-excited† to which Angela add that â€Å"it all starts with one kiss†. This is humorous as while trying to do one thing, Beverly and Angela end up doing the exact opposite without realising it which is a classic example of a natural fool. This part of the play could also be seen as cringe comedy because of the sympathy the audience feels for innocent Susan who has been kicked out of her house by her daughter only to e made to feel even more uncomfortable in Beverly’s house with her continuous points about teenagers and their rumoured carelessness which, including the gin and tonics Beverly gives Susan, causes her to be physically sick at the v ery end of the act. Hypocrisy could be considered to be another comic convention that is shown at the end of Act 1. This is particularly something that Beverly shows more than anyone else as when she is describing teenagers as having â€Å"a drink in one hand, a cigarette in the other [and] they’re having a bit of a dance†.The hypocrisy of this is that Beverly throughout the act is continuously refilling people’s drinks, offering cigarettes to everyone and is described on page 42 as â€Å"[proceeding] to have a dance solo in front of the others†. This is humorous as it makes it plainly obvious that Beverly is a natural fool because she is, in many ways just as childish as the teenagers that were in Susan’s house. This is another case of the audience feeling superior to the characters on stage as they when seeing the play would mostly be middle class and therefore they would also probably not be as childish as Beverly or Angela.Leigh’s uses o f comic conventions are, in my opinion, used to establish a social ladder change between when the characters are first introduced and when the act finishes which is shown with Susan coming to the house with a bottle of red wine and ending up being sick in the toilet. Leigh’s clear use of comic conventions such as hypocrisy is also to breakdown the difference between sophistication and childishness. Mostly though, Leigh uses comic conventions to get the audience to question where they stand on the social ladder and if it really matters in this world.

How to Attack Paired Passages in ACT Reading

How to Attack Paired Passages in ACT Reading SAT / ACT Prep Online Guides and Tips Paired passages on the ACT have been around since 2013, and they can make the Reading section seem a lot more difficult than it really is. After all, you're required to answer multiple questions to two whole reading passages! But there are ways to do this effectively. How should you go about attacking ACT Reading paired passages? Read on for our best strategies. Feature Image:Randy Robertson/Flickr Paired Passages on ACT Reading: A Brief Rundown Paired passages are two short passages (40-50 lines each) that are related in some way (usually by topic). There is only one set of paired passages per ACT.I've only seen them in literary narrative or humanities sections, but that doesn’t mean they can’t pop up elsewhere. The set of paired passages will have 10 questions altogether; the first few questions will be about passage A, while the next few will be about passage B.The final three to four questions(I’ve only seen three, but I’m using a range to be on the safer side) will ask about both passages. The presence of paired passages on ACT Reading allowsACT, Inc. to test students' abilities to "use evidence to make connections between different texts that are related by topic." Attacking Paired Passages on ACT Reading: 4 Strategies There's no one surefire strategy that'll let you power through questions on paired passages. Why? Depending on how you approach ACT reading passages, certain strategies simply might not work as well for you. I've gathered together my top four strategies for mastering paired-passage questions on ACT Reading.I recommend trying all of them out and then using the one that works best for you! Strategy 1: Start by Answering Questions on Individual Passages For paired passages,I highly recommend answering all the questions about each individual passagebefore moving on to the multi-passage questions. Even if you're planning to guess on questions that ask about multiple passages (more on why you might want to do that later), it’s still worth it to take time to answer questions dealing with individual passages. But why?The advantage of answering questions that refer to a single passage before moving on to multi-passage questions is twofold. For one, each passage that's part of a pair of passages is shorter and less complicated than the standalone long passages. This is because you're comparing two separate passages and not just focusing on one. As a result, it's usually easier to answer questions on one or the other of the set of paired passages, compared with questions on the longer, unpaired passages- each of the paired passages has fewer words after all, making it easier to find details in them. Secondly, the questions the ACT asks about each individual passage will help you with the multi-passage questions. For example, take a look at the two questions below about individual passages (adapted from official ACT sample questions): 2. In Passage A, the narrator’s descriptions of Alsop suggest that she sees her as ultimately: F. self-confident and triumphant.G. isolated and alone.H. awe-inspiring and heroic.J. stiff and ceremonial. 5. Passage B indicates that compared to the narrator’s expectation about how the first woman to conduct a major orchestra would be treated in print, the articles themselves were: A. similar; the narrator had expected the newspapers to prolong the event with preliminary material leading up to Alsop’s first performance.B. similar; the narrator had expected Alsop would be announced as the next conductor of the Baltimore Symphony Orchestra.C. dissimilar; the narrator had expected there would be more coverage of male conductors of color before a woman conducting would be written about.D. dissimilar; the narrator had expected to be able to read about Alsop’s performance in the papers shortly after it occurred. Now, here’s a question that asks about both passages: 7. Which of the following statements provides the most accurate comparison of the tone of each passage? A. Passage A is fondly nostalgic, while Passage B is impersonal and scientific.B. Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical.C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment.D. Both passages begin by conveying the narrator’s doubt but conclude with some sense of lasting pride. If you’ve answered questions 2 and 5, you already know a little bit about the tones of the passages (the answer to question 2 tells you how the narrator of passage A views Alsop, while the answer to question 5 tells you a little about the expectations of passage B's narrator). This informationisn’t necessarily enough to give you the answer to question 7 (the one about both passages),but it might help you eliminate some answers. Strategy 2: Guess on Multi-Passage Questions If you’re aiming for an ACT Reading score around or below 26, my recommendation is to not even bother with trying to answer questions that ask about two passages. W-w-w-w-whaaaaat? (Hamner_Fotos/Flickr) I know- this strategy sounds like it could be risky. But based on the small sample size of ACTs with paired-passage questions, I have been able to glean the following: the questions that ask you to compare aspects of two passages are (unsurprisingly) far more complex than those that ask you to answer questions about one passage. Take this sample question (modified from a sample question on the ACT, Inc. website): "It can reasonably be inferred that after seeing the first woman conducting a major orchestra, compared to the narrator of Passage B, the narrator of Passage A felt ..." Answering this question requires you togo back to passage Ato determine how the narrator felt after seeing a woman conduct a major orchestra. You must then do the same for passage B. There are some strategies you can use to help with eliminating answers (which I’ll discuss later in this article). But if you're aiming for a 26 on ACT Reading, you can afford to guess on the multi-passage questions. The proof can be found in the sample scoring chart below, taken from the most recent official ACT practice test. As a reminder, a raw score is equal to the number of questions you got right. (For more information, check out our in-depth guide to ACT scoring.) Note that althoughthis scoring chart does not apply universally to every ACT Reading section, it should give you a general idea of how many questions you'll need to answer correctly in order to get a certain scale score on Reading. Raw Score Reading Score Raw Score Reading Score Raw Score Reading Score 40 36 27 24 9-10 12 39 35 25-26 23 8 38 34 24 22 6-7 10 37 33 22-23 21 - 9 35-36 32 21 20 5 8 34 31 19-20 19 4 7 33 30 18 18 3 6 32 29 17 17 - 5 31 28 15-16 16 2 4 30 27 14 15 - 3 29 26 12-13 14 1 2 28 25 13 0 1 As this chart indicates,if you’re aiming for a 26 on ACT Reading, you only need a raw score of about 29 out of 40 questions. If you guess on the three or four multi-passage questions, you: Can still miss another five to six questions on the Reading section and get a 26 Will now have 35 minutes to answer 34-35 questions, giving youmore time per question Pick your favorite answer choice (A/F, B/G, C/H, or D/J) and fill it in for all the multi-passage questions. If there are three multi-passage questions, you'll have a 75% chance of getting one of them right ... and you won’t have to spend more than a few seconds on any one of them! Strategy 3: Use the Process of Elimination This tip is partially related to strategy 1. Questions that ask about both passages have to meet the same standard as questions about a single passage: there must be one unambiguously correct answer. But what does this mean for multi-passage questions? If part of an answer is wrong, then you can immediately eliminate that answer choice. For instance, take the ACT Reading example I used earlier: 7. Which of the following statements provides the most accurate comparison of the tone of each passage? A. Passage A is fondly nostalgic, while Passage B is impersonal and scientific.B. Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical.C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment.D. Both passages begin by conveying the narrator’s doubt but conclude with some sense of lasting pride. Let’s say you’ve just finished answering questions about passage B when you get to this question about both passages, so it’s clear in your mind. You can tackle two of the answers right away. Look at answer A: A.Passage A is fondly nostalgic, while Passage B is impersonal and scientific. Ask yourself: was Passage B impersonal and scientific? Let’s say no (for the sake of argument). It doesn’t matter, then, whether the part in this answer choice about passage A is correct or not- since the part about passage B is wrong, that whole answer is wrong. What about answer choice B? Let's take a look: B.Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical. My thinking: for answer choice B, passage A does start out exuberant, and passage B does end with something sort of sarcastic or cynical. On the other hand, answer choice C, C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment, ... isdefinitely correct.Passage A starts out with the sentence, "I was amazed to see a woman on stage," while passage B starts with, "I’d been hoping so long to read about someone like me doing something I wanted to do that I couldn’t stop my foot from nervously jiggling."Both of these intro sentencesconvey a sense of wonder. Moreover, passage A ends with, "I guess it was too much to expect the newspapers would ignore her sex and focus on her musicianship," while B ends with, "In the end, I didn’t feel bolstered by the performance; I felt more discouraged than ever." Both of theseconvey disenchantment. A common recommendation for using the process of elimination is to cross out any answers that suggest that the passages are the same (the ACT wants you to compare passages, so what would be the point in comparing two nearly identical ones?). As you can see from the example above, though, eliminating answers that point out the passages' similarities might cause you to get rid of the right answer, too.So read carefully! Don’t make Marin Alsop come after you for accidentally eliminating the right answer. (Governo do Estado de So Paulo/Flickr) Strategy 4: Practice With Official SAT Paired-Passage Questions Honestly, this feels like a bit of a cop-out. It’s weird to advise students to prepare for one test by using questions from another one. Unfortunately, ACT Inc. doesn’t leave students much choice. The only official (and free) paired-passage questions availableare the three on theACT, Inc. websiteand the three in the most recent official ACT practice test. This means that, in total, there aresix multi-passage questions you can use for practice(19 paired-passage questions altogether). This lack of practice questions is partly what makes preparing for ACT paired passages so difficult. Luckily, recentchanges to the SAT have made the test strongly resemble the ACT- and both have paired-passage questions on their respective Reading sections. SAT paired passages involvelong (approximately 45-line) passages with a few questions about each passage followed by some questions about both passages. In total, there are about 10- questions per paired passage set on the SAT.Because this format is so similar to that on the ACT, SAT paired passages are quite useful for ACT Reading practice. Every official SAT practice testcontains a set of paired passages with 10- questions (for a total of more than 80 questions). That's about four times as many paired-passage questions as ACT, Inc. currently provides for practice (bonus math practice if you want to check that ratio). This will also give you a chance to figure out what the most difficult question types are for you when it comes to paired passages. Since ACT, Inc. only has six multi-passage questions available, it's hard to know if there's a particular type of multi-passage question you struggle with more than others. Use the SAT paired-passage questions to hunt down your weaknesses and overcome them. How to Attack Paired-Passage Questions: A Summary As you can see, paired passages on ACT Reading can be tricky- but they're certainly not impossible to master. To wrap up, let's briefly go over the four best strategies you can use to attack paired passages: Answer single-passage questions first:Answering questions about individual passages will often give you clues you can later use to answer questions that deal with both passages. Guess on multi-passage questions:Figure out which type of question you tend to get wrong and then focus on improving that skill. Use the process of elimination:If even just part of an answer is wrong, you can eliminate that answer choice immediately. Remember the rule: there is only ever one unambiguously correct answer. Practice with official SAT paired-passage questions:Since not many ACT paired-passage questions are available for practice, it's a good idea to use SAT paired-passage questions so you can get more used to answering questions that address multiple passages. What’s Next? For more reading strategies, take a look atmy article on SAT paired passages. What about answering questions on non-paired passages? Learn more about how to approach passages on ACT Readingwith our in-depth guide. Wondering what will the ACT Reading passages be about? Read my article on the four types of ACT Reading passagesto learn everything you need to know. Dig into your ACT prep by studying each skill the Reading section tests, starting with vocab-in-context questions. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial: